by Chris Donaldson on May 20, 2010
There’s a ton of noise out there about social media and online marketing. But at the end of the day, we all have one often very brick and mortar concern: the bottom line.
Driving business.
Selling. (It almost sounds passe’)
responderX works with companies in the Bellingham, WA area, helping you come up with concrete marketing strategies that positively affect the P&L. I’ve personally been involved in launching successful start-ups and products, and have marketed for a variety of very large companies.
You? Maybe you have questions about the effectiveness of your marketing. You don’t feel there’s enough traction out there for your products or services. You want to open more distribution channels, communicate better with potential customers, and – most importantly – want to see a return on your marketing dollar.
Sure, you may even want to know more about twitter and Facebook and this thing called Social Media.
Want a free 20 minute phone call, where I provide you with some answers? Give me a holler at 360-383-6376 or drop me an email with a good time to chat.
Look forward to talking with you.
Thanks,
Chris
by Chris Donaldson on April 28, 2010
The one thing that’s going to make you stand out is being memorable. The guys on the speaker tours, the social media experts, the expert marketers and sales people – this is their secret sauce. It’s not about closing deals as much as it is opening people’s eyes and minds. Opening doors. And that happens when you do something worth remembering. Worth participating in.
Here’s a couple ideas I’ve been working on:
- Becoming a resource: if sales and marketing is all about credibility, then this is a no-brainer. At Hand Crank Films, for example, we give a lot of information away for free. Now, we’re traveling to Bangladesh on a nice size video shoot because people find us to be credible. Expert.
- Don’t Be Afraid to Be Wrong: To be truly remembered, you have to be fearless – not afraid to make mistakes – and accountable. Walking the edge means falling off now and again. Don’t believe me? Then get back to your cubicle. Or, better yet, paint your cubicle purple. Intrepid.
- Polish the image: Your image, just like your brand, is largely determined by others. Toyota can say they represent quality and spend millions on television ads proving it – but in the end the consumer decides. So too your audience and the people you meet everyday. But if your outreach is strong, persistent, and consistent, you can put your best foot forward. And if you’re genuinely a good person, that helps too. Integrity.
Lastly, ignore the pessimists and the naysayers. You’ll find them around every corner. They’ve already determined that being memorable is too hard. Or not worth the time. Or too intimidating. Let them wrestle with that bit thinking all by themselves.
Enter the Room with Intent. Make it Happen. Your tips?
