One of my clients, Hand Crank Films, is interested in pretty much only one thing: increasing sales. They could care a less about social media unless it drives revenue and new business development.
So over the course of the next month or so, I’m going to be digging in to how to make this happen. Because making sales, at the end of the day, is where the jiggle be.
The first thing I’ve done is write up a version 1.0 of what I’m calling the Hand Crank Films System for better sales. It’s a quick 10 page read that basically lays out the methodology behind our approach. Some highlights:
- Definition of target audience.
- Definition of our product: why HCF offers some of the best video and film production in the business – anywhere. That includes you, Los Angeles. Word.
- Use of Salesforce.com to create a transparent ‘window into sales’ that anyone in the organization can look at anytime to see where prospects are in the sales cycle. Double word.
- A very defined approach to how many leads, emails, and phone calls are placed every day – down to scripting what the emails and phone calls say.
- Why ‘no’ is an opportunity.
- Timelines and budget for execution.
If you’re interested in checking this out – contact me with your email. This especially applies to people with last names ‘Spielberg’ or ‘Eastwood’.
Interested in just seeing the good work? Here’s a pitch we did for the Google Fiber Initiative that landed HCF some nice press.
Any Sales Secrets? Let us know.
Related posts:
- Quick Hit: Width Versus Depth in Marketing and Sales
- Your Ticket: 3 Ways to Being Memorable
- 7 Steps to Nailing the Proposal
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