Did you answer ‘My customers?’
Treat those people right and they’ll walk out the door and start selling for you. Treat them wrong, and they’ll bring out a blowtorch too big for any marketing budget to fix.
Five Guys Burgers and Fries has a sign in their store: “If you’re in a hurry, there a lot of really good hamburger places within a short distance of here.”
That’s confidence in product – knowing that, given time, you’ll deliver. But it’s also confidence in customer, knowing that when you deliver, the message will be carried down from the mountain top.
I like those kind of salespeople. Hallejuhah.
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