What’s the difference between sales and marketing? In 140 characters or less, marketing generates leads. Sales converts leads into customers.
So a tool that helps me do the converting part is a tool I gotta love, right? I mean, I love things that make my life easy. You plug in, you turn on, and you instantly get the shiny happy people buzz associated with a good product or service. Apple gets it. I’m on a Mint kick. And Zappos seems to get the big pic.
Salesforce comes pretty close. They’ve got great customer service, a sterling silver reputation, and a pretty good product. What does it do? For starters, it -
- Tracks leads
- Tracks when leads become contacts and contacts become customers
- Reminds forgetful people like me the next step needed to convert contacts into customers (email, phone call, etc)
- Is reasonably priced
- Resides in the cloud, so I can be reminded of that NEXT BIG DEAL from any computer, anywhere
I’ve used it for a week now and it’s good. I’ve closed a deal in it that earned us all some nice bread. But its not perfect. Its not one of those products where you stick the key in the ignition, press the pedal, and say ‘Ahhhhh!”. Why? There’s a tech guy somewhere in the company, I guarantee, who holds way too much sway over design and real marketing functonality, almost like its caught in the 2005 Hot Tub Time Machine.
But anything, and I mean anything, that reminds me to send another email to the master brewer at Mac and Jacks is gold. Pure 24 carat. Put another lead into the hopper.
Use Salesforce? What’s your take?
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