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The Brand is the Experience is the Brand is….

by Chris Donaldson on April 20, 2010

the Experience is the….

What is it that differentiates you from the guy in the next cubicle? What’s your answer for that? Because your answer for that is what people are buying. And they either like what they’re buying – a lot – or eventually they just shake their head and say “But I can get that from the next guy.”

You are the product.

And either you jump off the shelf and grab people, either you provide consistent quality over time, either you have a good attitude that makes people want to work for and with you, or you don’t. You either choose to be the guy in the next cubicle – or you don’t. Like happiness, it’s more often than not a choice.

Really.

So what’s the experience going to be like today for people hanging out with you? Is it going to be exceptional? What’s the brand that is you stand for?

Tell us a Success Story.

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