My three words for the New Year back in January (seems like yesterday) were: Deepen. Sharpen. Share.
Deepen: relationships with people.
Sharpen: My message and strategy.
Share: Knowledge along the way.
You hear all the buzz about niche marketing (deep) and there’s a lot to that: Find that one group of your potential customers and dig deep.
But I’m experimenting a little bit too. One of things I’m doing every day is sending out 5 pitch letters for Hand Crank Films followed by a follow-up call a week later. This may not seem like much in the first week, but the second week in you’re sending out your 5 pitches plus making your 5 follow-up calls from the week before. The third week gets even crazier, as now I make follow-up calls to people I didn’t reach the first time around, etc, etc.
If I work fast, do the research on each individual company I’m pitching to, and customize the 20% of the pitch that needs to be customized, I can make the calls and send the pitches in three hours or so. Not to bad. The rest of the day = Lead generation = Marketing.
So far, the success rate is pretty high (about 20% of the people respond to the pitch). I need to quantify this further, but so far, so good. World domination can’t be far behind.
Ahhh, the secret sauce. Got any sales tips to convert leads?
Related posts:
- Quick Hit: My Three Words for 2010
- 3 Steps to the Sales Pitch: Leading With You
- It’s All About the Line Which is Dotted
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